Full Form of FMCG

FMCG or Fast Moving Consumer Goods relates to products in the market sold quickly and at a reasonably low price. FMCG products are usually not long-lasting and they are regarded as CPG, i.e. Packaged Goods for Consumers.

FMCG definition has four parts.

• FMCG products are often used daily. Bread, soap, shampoo are examples.
• FMCG is quickly consumed. A consumer may buy bread from a bakery and eat it the same day.
• FMCGs are high-demand. Reasons include affordability and practicality. Soap is a popular FMCG product because people want to be clean.
• FMCGs are cheap or cheaper than other types of goods. Bread is cheaper than a luxury handbag, for example.

These are some of the examples of FMCG products:

• Cosmetics such as soaps, deodorants, lip balm, eyeliner
• Food products like meat, vegetables, dairy products, fruits, processed foods, soft drinks,
• Everyday use products such as shower caps, face towels, toilet paper and soaps, over the counter drugs and other consumer products.

FMCG Products: Properties

The FMCG products generally have a very short lifespan where the goods are mostly sold or replaced in a small duration of time. Net profit in FMCG products is higher as they are sold commercially in large quantities, even though the profitability of the sales is weak. The demand for FMCG goods has been largely boosted by the globalization of the internet and the development of the brand population that has occurred over the past quarter of a century. The achievement of FMCG within the company relies largely on the brand value, distribution system, promotions, and the holistic knowledge of customer behaviour and request.

These are some of he characteristics of FMCG products:

From the viewpoint of the marketing expert

• Huge volumes
• Widely distributed
• Inventory sales soaring
• Small margin for contribution

From the viewpoint of a consumer

• FMCG products are available in many stores and supermarkets worldwide. This makes buying these products easy.
• FMCGs are frequently purchased, daily or near-daily. Bread and coffee are usually bought weekly.
• FMCGs are typically easy to buy. Most people know which shampoo they prefer without testing it. Most customers know what they want and buy it immediately.
• FMCGs are inexpensive compared to other market products, so they take up less of consumers' income.
• Rapid consumption: The product is bought and consumed within hours. A loaf of bread could be bought in the morning and eaten at lunch.

Top FMCG Companies

The fourth leading field in the Indian market is the FMCG industry which is estimated to be growing in size between US$ 30 billion in 2011 and US$ 75 billion in 2018. Five per cent (5%) of India's total factory jobs are generated by the FMCG company. The very crucial factor in the FMCG industry's growth is the increased visibility, change in lifestyles and better access to goods. These are the top companies listed below.

• Nirma
• Dabur India Ltd.
• Emami
• Parle Agro
• Colgate Palmolive India Ltd.
• Amul
• Hindustan Unilever
• Pidilite Industries
• Haldiram’s
• Bikanervala
• Bikanervala
• Marico
• CavinKare
• Colgate Palmolive India Ltd.
• Britannia, etc.