You cannot alter a column to be an IDENTITY column. What you'll need to do is create a new column which is defined as an IDENTITY from the get-go, then drop the old column, and rename the new one to the old name.
ALTER TABLE (yourTable) ADD NewColumn INT IDENTITY(1,1)
ALTER TABLE (yourTable) DROP COLUMN OldColumnName
EXEC sp_rename 'yourTable.NewColumn', 'OldColumnName', 'COLUMN'